Canopy Growth’s new Tweed visitor centre in Smith Falls, August 23, 2018. Photo by Jean Levac/Postmedia

Tweed Visitor Centre Cannabis Museum, Canopy Growth

Senior Writer with Behaviour: An Ideas Company

Contracted by Behaviour to write all content and collateral items for the Canopy Growth Headquarters Visitor Centre in Smiths Falls, Ontario. The centre features six museum gallery spaces devoted to the natural and cultural history of cannabis; the science behind cannabis cultivation and chemistry; and the future of cannabis in Canada. Collateral items include visitor guide, in-house promotions and web content for various Tweed initiatives.