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Posted by on Mar 9, 2011 in Food, This is Broken | 0 comments

A Taste of the Blues

Presented without comment:

Quothe Loblaws.ca

PC Blue Menu makes healthier shopping easy!

After reading all the headlines about Canadians wanting healthier choices, we knew one way we could help our customers eat better was to help them shop better. So in 2005, we introduced our PC Blue Menu line and gave our customers an exciting new selection of healthier and affordable products.

From Loblaw’s PC Blue Menu Raspberry Jam:

What makes it Blue?  50% Less Calories than Jam with Pectin.

Loblaws PC Blue Menu Raspberry Jam

Loblaws PC Blue Menu Raspberry Jam - Front

Why is it “healthier” for you?

Good for you never tasted so good!

  • 50% Less Calories
  • No artificial sweeteners
  • Twice the Raspberries as a regular jam with pectin
Loblaws PC Blue Menu Raspberry Jam - Claims

Loblaws PC Blue Menu Raspberry Jam - Claims

Oh good! So what’s in it?

  • Raspberries, sugar, water and … Pectin (!)
Loblaws PC Blue Menu Raspberry Jam - Nutrition Label

Loblaws PC Blue Menu Raspberry Jam - Nutrition Label

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